Saturday 4 February 2017

GIVE ME THE SALE - OR SHOULD IT BE HELLO, WHERE ARE YOU FROM?


What I find particularly funny is down to the fact that because we specialise in sales it MUST mean pushing for that sale... That's not true whatsoever. You ask anybody, anywhere when you walk into the most prestigious shops around the world, apple being one you don't get bombarded with sales, in fact it is sometimes a challenge to find a cashier to do a business transaction. It's simple, it's one of two things:

First "Thing" - What I have learnt over the years, I being a director of a company, is down to the fact that people buy into people, at times... I'm talking specifically from a sales perspective here. By this I mean for example, if you're looking to purchase something big, big as in cost-wise, then 9/10 it isn't really 'good' to rush into it without doing your research, and especially if you're a women, I know women can go into a shop multiple times and look a certain products without thinking of buying first - this is a good thing. Now what I enjoy is firstly not focusing on the sale. The sale will happen if it does. If it doesn't it's not the end of the world. One of my strong points is simply focusing on building a relationship with others first. 

If you focus on the person behind the 'sale' it makes like much, much easier and less awkward for both parties. Speak to them, find out their interests, compliment something you admire about their business, talk about the weather; simply focus on anything apart from the sale. It makes it more natural when positioning the sale at a later date. 

Second "Thing" - If the product line is good or service line is outstanding than it simply sells itself. I'm a massive believer in building a great reputation - and I believe word of mouth is a power, powerful tool.

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